posted on June 7th, 2017

Account Manager – Programmatic Specialist

Strategic Services

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The Exchange Lab takes a One for All approach to programmatic advertising. One company connected to the world’s largest digital media marketplace; we plan, execute and optimize programmatic advertising campaigns across a wide range of demographics to achieve the clients’ objective. The Exchange Lab is powered by its’ people as much as its’ technology. Our unified trading platform, Proteus, is integrated into an extensive and trusted range of digital inventory across display, mobile, video and social. Our talent have unparalleled experience in market and are at the heart of what we do.

Our unique multi-platform solution unifies all of the top demand side platforms (DSPs) including; MediaMath, AppNexus, ONE by AOL and The Trade Desk as well as verification and measurement partners into a single touch-point, driving the highest level of ROI efficiency and campaign insights for brands looking to undertake data-driven campaigns on a regional or global level.

Founded in 2007, The Exchange Lab serves more than 700 clients across 50 markets worldwide with offices across the U.S., EMEA, APAC and Canada.

REPORTING TO: Team Lead

ROLE OVERVIEW:

The Programmatic Specialist supports clients in achieving their marketing objectives.  They are adept at building long-term trusted relationships with agencies and direct clients by delivering superior client service and results. This strategic role encompasses both campaign management and client service and knowledge of each is required. Our Programmatic Specialists work closely with sales and ad operations to plan and offer relevant solutions.  They are also charged with coordinating campaign set-up, tag and creative execution, and client campaign goals.

They will demonstrate the ability to think creatively, strategically structure RFPs and Media Plans and communicate effectively internally and externally. This person must also have strong analytical skills and keen attention to detail. This role will also include managing and optimizing campaigns on a daily basis.

To deliver to our clients, we must understand everything about them.  We are looking for a Programmatic Specialist with a keen interest in business to join our North American business to deliver value in every pitch, every campaign and every interaction. Our clients should look forward to our proposals and be impressed by our innovation and service.

We are looking for individuals to join our Toronto office who enjoys being part of a fast paced team committed to excellent customer services, as well as working closely with some of the top global digital agencies and brands.

ROLE RESPONSIBILITIES:

  • Develop and plan campaigns that deliver on client objectives. Act as a strategic advisor with these in mind.
  • Provide proactive ongoing communication and superior client service
  • Be responsible for campaign implementation, management and reporting
  • Respond to campaign briefs and RFPs sent by clients
  • Accurately enter new leads, contacts and campaign information into CRM system
  • Provide accurate and complete trafficking instructions to the Ops team to ensure 100% on-time campaign implementation and delivery
  • Monitor campaigns and trouble shoot issues with internal support teams and external clients
  • Coordinate and attend events and client meetings
  • Manage and Optimize Campaigns.
  • Build Media Plans
  • Select Tactics and DSPs appropriate to each campaign
  • Pace and Monitor yield on all Campaigns
  • Test new Products and Platforms
  • Check discrepancies in billing each month
  • Work with Analytics to determine any trends from data

SKILLS & EXPERIENCE REQUIRED:

  • At least 2-4 years of digital marketing experience, preferably in online media
  • Hand on experience with digital campaign management
  • Bright, charismatic, inspirational with the ability to win credibility with clients
  • Strict attention to detail and ability to prioritize and to focus on multiple tasks in a high pressure environment
  • Experience working in a client facing environment and a history of driving satisfaction
  • Must be able to work collaboratively in a strong team environment
  • Analytical and numbers orientated
  • Good presentation, communication and interpersonal skills with the ability to articulate and deliver messages effectively
  • Experience in DSPs is helpful (DBM, Mediamath, The Trade Desk, AppNexus, Videology, AOL)

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