October 6th, 2017
On Friday 6th October, The Exchange Lab returned from an exciting few days at the Festival of Marketing, where innovation and creativity were the buzz words on everyone’s lips.
Festival of Marketing took over Tobacco Dock in full force, a vast, modernised industrial building sprawling 2-floors. The upper floor was the dedicated ‘Campus’ for dynamic seminar sessions spanning a large mix of content streams from AI, Customer Experience and Insight, to Data & Analytics, Programmatic and Social, plus many more. The lower floor ‘Festival City’ was home to experience rooms, recharge zones and ‘the who’s who’ of innovative tech companies in the Silicon Roundabout offered immersive and interactive activities including the first ever VR Guinness World Record attempt.
The Exchange Lab hosted an exclusive, 90-minute programmatic workshop and lunch on Day 1. A full-house of delegates arrived to hear and interact with VP Client Services, Kate LeMessurier, who delivered an engaging and thoroughly thought-provoking session, “5 tactics to turbo-charge your programmatic”!
The Exchange Lab CEO, Chris Dobson, attended Day 2 to sit in on sessions in the AI and Programmatic streams as well as attend a private meeting with Director of Content for Centaur Media, and the woman of the moment, Ruth Mortimer. Chris and Ruth discussed everything from culture and independence to how to harness programmatic to benefit creativity and the future of TV.
Perhaps the most exciting element of the event and seemingly, the place to be, was the Silicon Roundabout, where The Exchange Lab had a bold and brave Engagement Pod offering plenty of exciting giveaways including branded Swell Bottles and Stationery plus 10 Year Limited Edition Playbooks and bespoke Lola’s Cupcakes! Our team of experts were on-site at our Pod and throughout the Festival meeting and connecting with faces new and old.
One of the key themes at this year’s Festival of Marketing was unsurprisingly, GDPR, although most of the conversation revolved around the uncertainty with no one person wishing to make too bold a claim. The Exchange Lab was crystal clear on it’s point of view that GDPR is certainly going to rattle the industry but we look forward to the new opportunities it will bring in allowing us to forge stronger levels of trust between our clients and their audiences.
As we close the door on this year’s Festival of Marketing, we are hugely excited about 2018 and what it will bring. Alongside GDPR, AI was also a key talking point and we expect this conversation to continue well into next year but we still need to clarify the difference between AI and machine learning. To further read our views on this topic, see here.