March 6th, 2018
We are coming to SXSW and ready to talk programmatic!
Meet with our Programmatic Pros, Vivian Anita and Wade Kuiken-Rogers.
Vivian is a Senior Relationship Director at The Exchange Lab in NYC. She hails from London, where she was a true leader at TEL headquarters for four years. As a programmatic native Viv has been integral to the success and growth of our US operations since 2015. With a true passion of the marketing process, Vivian enjoys working at the intersection of advertising and new technologies. She takes client strategy and translates it into targeted media recommendations that deliver on measurable KPIs and increase brand cohesion. Viv has worked on a variety of account categories including travel, retail, health/fitness, B2B , CPG, auto, finance and has relationships with both CMOs and agency heads.
Wade, our Director of Strategy and Marketplace Solutions is responsible for all high-net-worth client campaign strategies whilst working consistently with our vendor partners to push the boundaries in innovation and customization in order to provide our clients with unique product opportunities which are first to market. Wade has helped established an analytical framework and methodology to prioritize, structure, and evaluate inventory to find incremental campaign performance, mitigate against fraud and increase viewability.