Meet Proteus.

Our unified
programmatic platform

provides you access to the largest programmatic marketplace.

TAKE CONTROL.

LOOKING
TO REACH MORE CUSTOMERS?

Proteus gives you access to all the best advertising technologies so you can focus on the conversation, not the technical details. Proteus delivers a unique elevated viewpoint that isn’t limited by walled gardens of inventory and gives us the ability to shift spend seamlessly based on performance – making the most of your media dollars.

Proteus gives you an all-access pass to digital inventory across devices. It’s connected to the strongest combination of market leading technologies, offering more advanced access to the market than any other programmatic solution.

Everything we do is centered around creating deeper connections between people and the things they love. We turn conversations with our clients into conversions with their audience.

Introducing Proteus.

In all his glory

Proteus unifies industry leading technologies and tools, providing greater access to the digital market than any other programmatic solution.

THE BENEFITS OF A
MULTI-PLATFORM APPROACH.

There are many

There are many layers to our unified programmatic platform, Proteus. Proteus creates calm in the chaos of the ad tech ecosystem, joining multiple demand side, measurement and verification technologies to effectively connect you to your customers across all devices.

GREATER SCALE
Reach more of your prospective customers through the broadest access in market
FUTURE PROOFING
Protect against changes in market by leveraging multiple technologies
TRANSPARENCY
Achieve complete campaign and financial transparency
BRAND SAFETY
Enjoy peace of mind with WPP security measures and integration with the best verification vendors in market
PRICE EFFICIENCY
DSPs and PMPs have different price points for the same inventory - we find you the best price
ACCESS TO WALLED GARDENS
Play in all the walled gardens with access to the whole market through one point
INCREASED PERFORMANCE
DSP performance varies by geography and tactic; we leverage the strengths of each
DATA INTEGRATION
Greatest availability of data segments vs. single DSP

DID YOU KNOW?

When using Multi-Platform

• Campaign performance improves on average by 25%

• Using 3 DSPs, compared to 1, there is on average a 29% increase in performance

• The best performing DSP varies campaign for 3 out of 4 advertisers

• Having a strategy that leverages prospecting, increases performance by 28%

• There is a 32% greater reach of the target audience when using 4 DSP’s compared to 1 as independently validated by a client DMP

CASE STUDIES.

Client wins

TESTIMONIALS.

We began our partnership with The Exchange Lab for their truly multi-platform approach and to gain valuable insights. Working with their strategic and service-driven teams we have consistently been able to achieve more efficient CPAs on a market-by-market basis in addition to discovering insights that have become integral to our marketing strategy

– Amy LeWinter Dubinsky, Vice President, Event Marketing & Sales Midwest Region, Feld Entertainment

“We partnered with the Exchange Lab for their in-depth insights and great service. The trading and campaign management teams have been integral to forming our strategy, so much so that our programmatic partnership is becoming a core focus to replicate the same success we have seen over the past 10 months. The ad operations team give us a wealth of insights and intelligence, helping to build our internal programmatic team’s knowledge with their own expertise.”

– Fabrizio Di Martino, Manager, Mobile, Social & Programmatic Europe, IHG

“We’ve been working with The Exchange Lab for more than 15 months now and have found them to consistently over deliver on our targets. Our focus has been growing our audience and as 45% of our conversions coming from new users, the results have been great. The team go above and beyond to help us gain a better understanding of our clients and navigate programmatic in general. We’ve tested many other programmatic vendors in the past and have found The Exchange Lab’s service and performance comes out on top.”

Cherie Cook, Head of Media and Acquisition, AO.com

CONTACT.

Let’s chat