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Cannes Lions 2016

Please join us at our exclusive events in Cannes with our partners; Ad Age, CNBC and C Squared. Click here to meet with our C-suite over a glass of rosé.

For more information for each of the events, please scroll below.

Super Yacht Sundown CocktailsUnicorns, racehorses and tortoises: The race to digitalThe future of programmatic panel


Super Yacht Sundown Cocktails

Monday, June 20th 5pm – 7.30pm

The Exchange Lab and C Squared invite you to start the week in true Riviera style. Enjoy cocktails and canapés at sundown while networking with fellow marketers and media luminaries.
The Sea Squared Yacht (Mashallah), Le Vieux (The Old Port),Quai Laubeauf, Cannes (near the Radisson Blu)

Unicorns, racehorses and tortoises: The race to digital

Tuesday, June 21st 3pm – 4.30pm

This panel will offer a unique take on the challenges of digital transformation. Many of today’s ‘Unicorn brands’ have achieved their global dominance without conventional advertising, now it’s all converging; this debate will bring the ‘old’ and the ‘new’ into a discussion that will focus on the impact of digital change in advertising.

Welcome remarks: Chris Dobson, CEO at The Exchange Lab

Moderator: Charlie Crowe, Chairman of C Squared and host of CNBC’s ‘Marketing. Media. Money.’ Show


  • Richard Hocking, Head of Performance Marketing at
  • Ben Jankowski, Group Head, Global Media at MasterCard
  • Bonin Bough, Chief Media and eCommerce Officer at Mondelez
  • Tim Webster, CSO at The Exchange Lab

The Sea Squared Yacht (Mashallah), Le Vieux (The Old Port),Quai Laubeauf, Cannes (near the Radisson Blu)


Wednesday, June 22nd 10am – 12pm

Brunch & Panel Debate with Ad Age & The Exchange Lab

Programmatic buying has certainly captured the attention of marketers, with several brands going all-in. Yet, even as many find success in this space, clarity is still needed on how it engages customers within a brand’s overall marketing strategy. How do you merge creative and technology, utilize data and drive your business objectives forward? Led by Ad Age’s Alex Bruell, industry leaders will discuss today’s most pressing issues as well as how automated ad buying and selling will impact the future of advertising.

Moderator: Alex Bruell, Editor at Ad Age


  • Becky Brown, VP, Global Marketing and Communications at Intel
  • Eric Litman,  SVP Mobile Worldwide at GroupM
  • Ben Jankowski, Group Head, Global Media at MasterCard
  • Chris Dobson, CEO at  The Exchange Lab

Casa Mia, 7 Rue Marceau, 06400, Cannes, Provence-Alpes-Côte d’Azur