Tim and James were navigating this new world and wondering how it could be done differently.  The programmatic world was a small pond then and in order to make a deal, interested bidders would contact the individual exchanges and a buy would be made. But Tim and James weren’t interested in the pond. They wanted the ocean. By scaling out the audience they needed, they saw the opportunity to revolutionize the industry. And from that conversation in London, the foundation for The Exchange Lab was born. Their instincts were right and the company has quickly grown from a start-up to what is now an independent global programmatic media company with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore. The Exchange Lab serves over 700 clients across 50 markets worldwide and is partners with the largest demand side platforms (DSPs) in the industry including The Trade Desk, MediaMath, DoubleClick Bid Manager and AppNexus among others.