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Check out our latest Programmatic Playbooks & specs to learn the latest digital tips and trends.

Fall 2017 Programmatic Playbook.

This special anniversary edition of the Programmatic Playbook is a celebration of how far we’ve all come in digital o...

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Ad Specifications.

In order to launch your campaign as quickly and seamlessly as possible, The Exchange Lab have put together a handy ad...

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Summer 2017 Programmatic Playbook.

This Summer edition of the Programmatic Playbook is a must read! Inside, you’ll find insight into the latest digital ...

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Winter 2017 Programmatic Playbook.

In this edition, we share the latest trends in programmatic, key considerations when advertising to Millennials and t...

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Fall 2016 Programmatic Playbook.

This fall edition of our quarterly Programmatic Playbook is focused on a refresh of ideas and energy. It features art...

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Summer 2016 Programmatic Playbook.

This summer edition of our quarterly Programmatic Playbook is focused on making digital approachable and enjoyable, f...

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Brand Safety Policy.

The Exchange Lab is committed to providing the highest level of brand safety for advertisers. To achieve this and min...

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Cookie Usage Policy.

On the Exchange Lab Website, we use anonymous cookies to help: 1) Make our website work as you’d expect 2) Improve th...

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Privacy Policy.

The Exchange Lab is firmly committed to protecting user privacy and fostering user confidence in the Internet and dig...

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Terms and Conditions.

Effective as of September 2014 THE EXCHANGE LAB procures trading services on multiple ad exchanges and DSP platforms ...

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