Results

Results

We are experts driven by results – this is why our clients keep on coming back.

Every campaign is different and has its own performance targets. The Exchange Lab creates customised bidding strategies for every advertiser and continually optimise performance towards the advertisers goals.

Our team of traders use ‘The Data Lab’, our proprietary analytics engine, to optimize performance based on advertiser side data.

Number of Conversions vs. CPA

Campaign Development

  • In the early testing stages conversion volumes are low
  • As performance data is gathered and analysed we see the campaign CPA drop below the target
  • As the bid strategy matures and spend is increased we see high volumes of conversions below the CPA target
Number of Conversions vs. CPA

Advanced Optimisation

  • Once campaign CPA goals are achieved further analysis is carried out to increase the average order value of each order whilst maintaining a high volume of conversions

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