The Exchange Lab - Powered By Proteus


Proteus evaluates over a billion audience interactions every day

The Exchange Lab works with brands and agencies to plan and execute the most effective, strategic digital advertising campaigns. We provide a brand safe environment that adheres to all of the industry codes of conduct, offering campaign transparency and viewability metrics.

But that’s not all. Every campaign is unique so we tailor our solutions to your marketing objectives.

Build Brand Awareness
Acquire New Customers
Re-Engage Audiences

Build Brand Awareness

We take a programmatic approach to brand advertising.

Focusing on audience first, we connect brands with their consumers in the right place, at the right time, across devices.

Acquire New Customers

Discovering new customers online (prospecting) is about growing your audience pool.

Prospecting allows you to identify those most likely to be potential customers, connect with them and then multiply this at scale.

Re-Engage Audiences

Once you’ve found your audience you need to re-engage these valuable customers.

We do this by continuing to build the relationship through content that clearly communicates your message. The customers that have shown an interest in your brand are more likely to engage, whether your campaign metrics are awareness or conversion based. 


Whatever your marketing objectives, you want tangible results and that’s what we deliver.

We adjust campaigns using real-time insights to inform budget weightings and spend allocations to ensure the best campaign performance possible. You don’t need to worry about how much you are putting against video, display or mobile specifically - we do that for you.

The Programmatic Marketing Experts


  • Desktop
  • Mobile
  • Tablet
  • Connected TV

It’s all about priorities. Apparently our phones are more important to us than our wallets. It only takes the average person 54 minutes to report a stolen phone, but over 23 hours to report a stolen wallet. This is another reminder that the modern consumer is ‘always on.’ They shift seamlessly between devices to consume content whether it’s mobile, tablet, desktop or connected TV, so as a brand, you need to be able to reach them across devices.


  • Display
  • Video
  • Mobile Web
  • Mobile In-App
  • Social Media

Content is king but context is emperor. We understand how important it is to deliver the right content through the right channel. Our team works tirelessly to provide you with one point of access to the entire ecosystem.

Advertising Solutions

As programmatic marketing experts, we are shaping and defining this new frontier. We believe pushing the boundaries of automation fuels innovation and creativity: cue our super sophisticated advertising solutions that help our clients achieve stand-out performance.

  • TV Sync

    The perfect product for the multi-screen generation. When your TV ad airs it triggers your online campaign in real-time across display and pre-roll.

  • Dynamic creative optimisation (DCO)

    A dynamic based marketing strategy built around presenting personalised creative, content and messaging to segmented online audiences. Targeting can be based on user, geo-location, weather and context.

  • Social Sync

    Harnessing the power of social media, engaged consumers act as brand ambassadors. Tweets and other social content is pulled, in real-time and streamed into the rising star ad unit, providing independent brand endorsement.

  • Sports Trigger

    Target a captive sporting audience during live events in real-time. Syncing ads with pivotal moments in the game and serving specific creative that responds to key events. For example; goal, home-run, touch-down and half-time.

  • Weather

    Location-based weather targeting enables brands to deliver advertising and creative in real-time that corresponds to the current weather conditions such as sunshine, rain, wind and snow.

  • Rising Star Units

    Brand-friendly ad units that tap into the breadth of cutting edge technology available today providing new tools that resonate with consumers and serve as powerful vehicles for advertisers. Rising Star formats achieve impact and stand-out in a competitive marketplace.

  • High Impact Units

    Rich Media Ad Unit and Premium: Engage with your audience through high impact, responsive custom ads. Increase click through rates by up to 27 times and achieve 100% visibility through quality premium inventory.

  • Audience/Niche Targeting

    Using geo-fencing and targeting areas rich in niche populations, we can connect brands with specific online communities whether that be a millennial demographic or a particular ethnicity.

  • Market Sync

    An advertising tactic used across display, video and mobile marketing that reacts to volatility across markets, stocks, commodities, futures, indexes and currencies.

  • Proteus Echo

    Proteus Echo is the world’s first mobile-led multi-platform solution to deliver engaging ad experiences at scale. It combines mobile video, high impact and location-powered creative ad units with premium sources to connect you to your consumers across all screens.


As programmatic marketing experts, we are shaping and defining this relatively new frontier. We believe pushing the boundaries of automation fuels innovation and creativity: cue our super sophisticated advertising solutions that help our clients achieve stand-out performance.

  • Retargeting
  • Channel Targeting
  • Device Targeting
  • Geo Targeting
  • Audience Targeting
  • Contextual Targeting
  • IP Targeting

KISS – Keep It Simple Solutions

There are so many tactics and even more acronyms. How do you decide which avenue should be used to leverage more value from your digital campaigns? It’s simple, choose the right partner. One who understands your needs, goals and brand essence. They should remove the complexity not add to it. Simplifying the process is the promise we make to all of our clients, sealed with a KISS.