Technology

Technology

We are platform agnostic, but all knowing, meaning that unlike other exchange traders who limit their potential by using one piece of technology, we use the right tool for the right job based on extensive experience of different types of campaigns and objectives.

The most important part of building successful campaigns is basing your decisions on sound data and analysis. To enable us to do this, we have built our custom analysis engine ‘The Data Lab’ which allows our traders to access and analyse granular level campaign data from multiple sources including the advertisers own performance information. This data coupled with our extensive experience enables us to react quickly and smartly to refine our bidding strategies to deliver results.

The Data LabThe Data Lab

In addition to standard targeting like behavioral, channel and contextual, the technology we use allows us to create advanced bidding strategies –

 

 

Frequency bidding

All ads aren’t equal, some lose their magic the more times they’ve been seen.  We structure our bidding based on how many times a user has seen an ad.

Recency bidding

By tracking a users intent to buy, by using pixels on an advertisers site, we bid based on how recently interest was shown.  Should we bid the same for someone who has been on an advertisers site today as a user who was there a month ago?  

Keyword bidding

You pay a lot of money to drive users to your site through search.  We target these users to maximize the value you get from your SEM activity.  Not only that, but we can bid more for users who have shown stronger purchase intent.