Virgin Holidays is the market leader for holiday packages to the United States, Caribbean and a number of other holiday destinations. The marketing objective was to attract new customers and drive online package holiday bookings from the UK to destinations around the world. The client engaged The Exchange Lab to deliver a combination of prospecting and retargeting tactics.
A broad audience group bought packages from Virgin Holidays, yet The Exchange Lab was able to define more specific details of those who purchased.
The highest converting audience for the product was:
The highest performing channel categories were: