Winter 2017 Programmatic Playbook

In this edition, we share the latest trends in programmatic, key considerations when advertising to Millennials and the next generation, along with a case study on one of our amazing clients, IHG. We also explore how to put your data to work and highlights from martech events around the globe. Finally, we introduce you to some of our team members who shared their resolutions for the new year.

We hope you enjoy exploring this edition, and encourage you to reach out to our knowledgeable team with your questions or comments.