Strategy and Goal Setting:
Similar to the competition our staff also includes mathematicians, the ‘grandfathers of programmatic,’ data divas and could-be-NASA-scientists, but at our core we are real people who are passionate about meeting your marketing objectives. It’s our ongoing mission to ensure your brand is effectively identifying, engaging and interacting with your audience whatever device they are on.
Once your goals are determined our team works diligently to deliver your campaign, utilizing our multi-platform approach and various tactics to ensure we drive results. Our Traders have a dashboard overview of all of the inventory platforms so they see the strengths and weaknesses in performance, allowing them to drive value and campaign performance from the data insights that Proteus provides and optimize your campaign to ensure the best results possible.
When we launch a campaign we consider the first one to two weeks the 'test and learn' stage where we test the pre-agreed campaign strategies and tactics. We eliminate those that underperform and invest in the ones that do until we hit the 'sweet spot' or strategy peak. Our experienced team of traders crunch the data, creating insights which feed back into the campaign strategy in real-time.
Then it's all about maintaining, monitoring and optimization across our platform partners to ensure that your campaign continues to achieve the best ROI possible. As the only company with a trading platform integrated into all our DSP partners, for the first time brands have the opportunity to get a holistic view of the market and complete insight around what programmatic strategies truly drive results. Proteus is the first technology of its’ kind in the programmatic space and we hope it will help push the industry as a whole forward.
But it doesn’t stop there. When you work with us you can expect reporting at different stages of your campaign. Starting with pre-campaign analysis of the best strategic approach to achieve campaign objectives as well as weekly and end of campaigns reports that contain with detailed analysis. Empowering clients with information to shape future marketing strategies.