About Us.


Where it all began

Founded in the UK in 2007, The Exchange Lab is one of the pioneers of programmatic advertising. The goal was to revolutionize the industry and connect brands with audience across devices – at scale. 

Growing from a start-up, we now have offices around the globe and were acquired by GroupM/WPP in 2015 for our talent and proprietary technology, Proteus.

Today, we pride ourselves on the talent we develop and bring to the marketplace, along with how we service our clients as an independent programmatic specialist. 

Here’s a look back at where we’ve come from and some of our major milestones. 


The Exchange Lab launches in London, England


The Exchange Lab expands to North America, opening an office in Toronto


DataLab, the first iteration of The Exchange Lab's multi-platform technology launches

Proteus is Born

Offices launched in New York and San Francisco


Ranked #21 in the Sunday Times Tech Track 100 of the fastest growing private tech companies

Offices opened in Singapore and Chicago


WPP's GroupM acquires The Exchange Lab (December)


The Exchange Lab wins Best Ad Ops Team at The Drum U.S. Awards


Proteus 2.0 is launched - bringing together the world of programmatic media


All media is traded programmatically and robots rule the world


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