TO REACH MORE CUSTOMERS?
Proteus gives you access to all the best advertising technologies so you can focus on the conversation, not the technical details. Proteus delivers a unique elevated viewpoint that isn’t limited by walled gardens of inventory and gives us the ability to shift spend seamlessly based on performance – making the most of your media dollars.
Proteus gives you an all-access pass to digital inventory across devices. It’s connected to the strongest combination of market leading technologies, offering more advanced access to the market than any other programmatic solution.
Everything we do is centered around creating deeper connections between people and the things they love. We turn conversations with our clients into conversions with their audience.
Proteus unifies industry leading technologies and tools, providing greater access to the digital market than any other programmatic solution.
THE BENEFITS OF A
There are many layers to our unified programmatic platform, Proteus. Proteus creates calm in the chaos of the ad tech ecosystem, joining multiple demand side, measurement and verification technologies to effectively connect you to your customers across all devices.
DID YOU KNOW?
When using Multi-Platform
• Campaign performance improves on average by 25%
• Using 3 DSPs, compared to 1, there is on average a 29% increase in performance
• The best performing DSP varies campaign for 3 out of 4 advertisers
• Having a strategy that leverages prospecting, increases performance by 28%
• There is a 32% greater reach of the target audience when using 4 DSPs compared to 1 as independently validated by a client DMP
“We partnered with the Exchange Lab for their in-depth insights and great service. The trading and campaign management teams have been integral to forming our strategy, so much so that our programmatic partnership is becoming a core focus to replicate the same success we have seen over the past 10 months. The ad operations team give us a wealth of insights and intelligence, helping to build our internal programmatic team’s knowledge with their own expertise.”
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