RESOURCES.

Knowledge is power

Check out our latest Programmatic Playbooks & specs to learn the latest digital tips and trends.

Spring 2018 Programmatic Playbook.

Welcome to the Spring 2018 edition of our quarterly Programmatic Playbook in which we focus on highlighting some of t...

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HARNESSING DATA EFFECTIVELY.

Research we carried out for a specific advertiser revealed that two critical elements of campaign insight — attributi...

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Fall 2017 Programmatic Playbook.

This special anniversary edition of the Programmatic Playbook is a celebration of how far we’ve all come in digital o...

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Ad Specifications.

In order to launch your campaign as quickly and seamlessly as possible, The Exchange Lab have put together a handy ad...

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Summer 2017 Programmatic Playbook.

This Summer edition of the Programmatic Playbook is a must read! Inside, you’ll find insight into the latest digital ...

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Winter 2017 Programmatic Playbook.

In this edition, we share the latest trends in programmatic, key considerations when advertising to Millennials and t...

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Fall 2016 Programmatic Playbook.

This fall edition of our quarterly Programmatic Playbook is focused on a refresh of ideas and energy. It features art...

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Summer 2016 Programmatic Playbook.

This summer edition of our quarterly Programmatic Playbook is focused on making digital approachable and enjoyable, f...

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Brand Safety Policy.

The Exchange Lab is committed to providing the highest level of brand safety for advertisers. To achieve this and min...

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Privacy Policy.

The Exchange Lab is firmly committed to protecting user privacy and fostering user confidence in the Internet and dig...

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Terms and Conditions.

Effective as of September 2014 THE EXCHANGE LAB procures trading services on multiple ad exchanges and DSP platforms ...

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